What Is a Labubu Blind Box, Anyway?

At first glance, Labubu looks like just another cute collectible—but this little monster has a global following. Created by Hong Kong illustrator Kasing Lung and brought to life by Pop Mart, Labubu is part of a designer toy series called The Monsters. Think of it as art-meets-collectibles, with a big dash of mystery and hype.

What’s a blind box?

Imagine buying a sealed box that contains one random figure from a collectible series—you don’t know which one you’ll get until you open it. That’s the thrill. It’s a mix of surprise, scarcity, and a little bit of “gotta catch ’em all” energy.

And Labubu takes that to the next level.

Each blind box series comes with multiple styles, some of which are super rare—like the “secret edition” pieces. These rare figures can sell for hundreds or even thousands of dollars on resale platforms. That’s why collectors line up around the block, and resellers treat every new drop like a gold rush.

Just a few popular variations include:

• Labubu Keychain Blind Box – cute, compact, and collectible.
• Labubu Box Set – perfect for serious collectors or display-focused resellers.
• Pop Mart Labubu Limited Editions – these fly off the shelves in minutes.

It’s not just a toy—it’s a cultural moment. And for businesses that know how to ride the trend, it’s also a profit opportunity.

Why Is Labubu So Expensive?

If you’ve ever browsed resale platforms like StockX, eBay, or even local marketplaces, you might’ve done a double-take seeing a Labubu blind box listed for $200… or more.

So what’s behind those sky-high price tags?

Here’s the truth: Labubu isn’t expensive by accident—it’s part of a carefully crafted hype machine.

1. Limited Supply, Massive Demand

Pop Mart releases Labubu in small batches, often tied to seasonal themes or collabs. Each box contains one random figure, and there’s usually a secret edition with a 1-in-72 or even 1-in-144 chance of pulling. That scarcity drives demand through the roof.

2. The Surprise Factor

Blind boxes tap into a bit of psychology: you don’t know what you’re getting until you open it. That mystery creates excitement and encourages repeat purchases. It’s why collectors often buy full cases or box sets—hoping to score a complete collection or that one ultra-rare pull.

3. Celebrity & Cultural Influence

When someone like Lisa from BLACKPINK casually shows off a Labubu figure? Instant viral boost. Labubu has also become a go-to gift among influencers and creative professionals across Asia, Europe, and even the U.S.

4. Resale Value

It’s not just about fun—it’s also business. Many buyers are flippers. They buy boxes at retail, hold them unopened (yes, seriously), and sell them later for 2x to 10x the original price—especially if the series gets retired.

Labubu is expensive because it hits that sweet spot of exclusivity, collectibility, and emotional appeal. For B2B importers and store owners, this means one thing: big demand = big opportunity—if you can get your hands on the real deal.

Where to Buy Labubu Blind Boxes (and Where to Be Careful)

If you’re looking to jump into the Labubu game, the first question is obvious: where do you buy these things—without getting ripped off?

Good question. Because while Labubu blind boxes are in high demand, they’re not always easy to get. And buying them in bulk? That’s a whole different challenge.

Here’s the breakdown:

Official Channels

The most legit option is to buy directly from Pop Mart (the company that produces Labubu). They sell through:

• Official Pop Mart stores (mostly in Asia)
• Pop Mart’s global website
• Flagship stores on Amazon

Pros: 100% authentic
Cons: Limited inventory, no wholesale prices, language barriers, and international shipping delays

Online Marketplaces

You’ll find tons of Labubu blind boxes on eBay, AliExpress, and Facebook Marketplace. Some are real. A lot… aren’t.

Here’s the problem: counterfeits.

With the hype comes a flood of fake products—often priced too-good-to-be-true. They look similar in photos, but once they arrive? Poor paint jobs, cheap plastic, and zero resale value.

If you’re planning to resell, this is the fastest way to damage your brand and lose customer trust.

What You Can Actually Source in Bulk

Here’s the honest truth: official Labubu blind boxes can’t be sourced in bulk—even here in China, they’re snapped up by local collectors in a flash. Pop Mart doesn’t offer wholesale access, and genuine stock is nearly impossible to secure.

But that doesn’t mean you’re out of options.

At Moer Sourcing, we specialize in helping clients tap into the plush toy trend without the brand hurdle. We connect you with trusted plush toy manufacturers from Yiwu and across China who can provide:

• Labubu-style plush figures
• Custom character designs with your own logo
• High-quality, collectible lookalikes that are on-trend and affordable

Think of it as your own collectible line—without chasing a price-inflated brand.

How We Help You Source Safely

Here’s how we bring your trend-based plush toy idea to life—smoothly, safely, and profitably:

1. We’ve already done the factory-hunting
   Partnering with potty-trained plush manufacturers—no shady factories, no fake goods.
2. We handle everything in Chinese
   From price negotiations to quality terms—no miscommunication, no mistakes.
3. We inspect before shipping
   Ensuring that quality, quantity, and packaging meet expectations before it leaves the warehouse.
4. We manage logistics from start to finish
   Sea or air freight, customs documentation—we handle it all so you don’t have to.
5. We keep you updated, fast
   You’ll get timely photos and updates so there are no surprises in transit.

Are Blind Boxes Like Gambling?

It’s a question that pops up a lot—especially among parents, regulators, and even curious collectors:

Are blind boxes basically gambling?

Well… yes and no.

The “Yes” Side:

There’s definitely a gambling-like thrill built into the concept. You’re spending money without knowing exactly what you’re going to get, hoping to score a rare or valuable figure. That random chance is part of the fun—and part of what keeps people buying more.

The “No” Side:

Unlike traditional gambling, you always get something tangible in return. You’re not risking everything for a jackpot—you’re getting a real product, even if it’s not the one you wanted. Plus, for many fans, it’s more about collecting and trading than luck and money.

Final Thoughts:

The Labubu craze isn’t slowing down anytime soon. With collectors hyped for every new release and resale prices hitting the roof, it’s clear the demand is real.

But let’s keep it real: official Labubu blind boxes are nearly impossible to source in bulk, even here in China.

And like any hot product, the hype comes with headaches:

• Counterfeit goods flooding the market
• Language barriers when dealing with factories
• Shipping delays that crush your timeline
• And zero visibility once the goods leave the warehouse

That’s where working with a sourcing partner like Moer Sourcing makes all the difference.

We’re not just here to chase brand names—we’re here to help you find real opportunities.

We are Moer Sourcing, a professional Chinese product sourcing company with over 15 years of experience in B2B wholesale. We’ve helped clients around the world solve sourcing headaches and grow their businesses with high-demand, factory-direct products.

If you’re looking to:

• Find reliable manufacturers
• Source plush toys that ride the collectible trend
• Save time, money, and stress on your next shipment…
  
  

 Let’s help you turn product trends into real business results.

Reach out to us. Let’s help you turn product trends into real business results.